Built for how you work.
Custom CRMs, internal tools, web apps, dashboards — anything where the right answer is to build it yourself.
3 of 3 dots are off · tap them
Sound familiar?
- 01
The tool you need doesn't exist.
Or it exists, costs €800 a month, and does forty things you'll never touch.
- 02
Your workflow lives in six spreadsheets.
Everyone knows it. Everyone works around it. Nobody wants to be the one to touch it.
- 03
Off-the-shelf means bending your business to someone else's product.
You've tried. The team quietly went back to the spreadsheets.
CRMs, internal tools, web apps, dashboards — built around your actual workflow instead of asking your workflow to change.
With one honest twist: before a single line of code lands, I'll tell you whether building is the right call at all. Sometimes the answer is 'go get the €50 tool.' You'll hear that from me even when it costs me the project — especially then.
What actually happens.
Tap through the steps — this is the whole engagement, no hidden phases.
Should this even be built?
We map the workflow, the alternatives, the maintenance burden, and the total cost of owning custom software — out loud, in writing. If an off-the-shelf tool wins, I name it and you save the budget. If building wins, you get a fixed quote and a clear scope.
Iterative, visible, no grand reveal.
You see working software early and often, not a demo at the end. Scope changes get discussed when they appear, not billed as surprises later. The tool grows around how your team actually uses it.
Your code, your data, your infrastructure.
Documentation, ownership, and a handover designed so you don't need me afterwards. No proprietary lock-in, no hostage licensing. If you want ongoing care anyway, that's what Partnership is — but it's a choice, not a trap.
What you keep.
A tool shaped like your business, with the trade-offs known before you paid for them.
- Fully custom digital solution
- Custom CRMs
- Internal tools and web apps
- Custom dashboards
- Database design and integration
- Built with you, not at you
Want the build-vs-buy worksheet?
One email, subject prefilled. I reply with the real thing — no drip sequence, no “resources”.
€1000–€15000, and scope decides everything: a focused internal tool sits at the bottom, a full CRM at the top. You get a fixed quote after scoping. And if the honest answer is 'don't build this,' you'll hear it on the free call, not after the invoice.
What are we building?
How connected does it need to be?
Ballpark, not a quote. Scope is everything here — the fixed number comes out of the scoping conversation.
Not for you if…
Pointing you at the wrong engagement costs me the thing this whole brand runs on. So, honestly:
A €50-a-month SaaS already does this well. I'll name it on the call, and you'll save the rest of the budget.
You need a platform maintained by a large team, forever. I build lean tools with clean handover — not enterprise software.
The spec changes daily and nobody can make decisions. Custom work needs a decision-maker; without one we'd both be miserable.
Asked before. Answered straight.
Modern, boring, maintainable web technology — the kind the next developer can pick up without an archaeology degree. The exact stack gets chosen for your situation and written into the scoping doc, with the reasoning attached.
You. Full stop. Your repository, your data, your infrastructure. The handover is designed so that firing me is always a real option — that's what keeps the work honest.
The handover is built so you don't need me to. If you want me involved anyway — updates, iterations, a second set of eyes — that's what the Partnership retainer is for.
One honest insight
about your data
even if we never work together.
30 minutes. You talk, I look at your setup live. You leave with one fix worth making. And if we’re not a fit, I’ll tell you that too.